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\u041c\u043e\u0434\u0435\u043b\u044c \u00ab\u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0435-\u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u044f\u00bb<\/h2>\n\n\n\n \u041e\u0441\u043d\u043e\u0432\u043d\u0430\u044f \u0444\u0438\u043b\u043e\u0441\u043e\u0444\u0438\u044f, \u043b\u0435\u0436\u0430\u0449\u0430\u044f \u0432 \u043e\u0441\u043d\u043e\u0432\u0435 \u044d\u0442\u043e\u0439 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0438, \u2014 \u00ab\u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0435-\u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u044f\u00bb. \u0422\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u0430\u044f \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430\u044f \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u044f \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u0441\u043e\u043f\u0440\u044f\u0436\u0435\u043d\u0430 \u0441\u043e \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u0442\u0440\u0443\u0434\u043d\u043e\u0441\u0442\u044f\u043c\u0438: \u043f\u043e\u0438\u0441\u043a\u043e\u043c, \u0444\u0438\u043b\u044c\u0442\u0440\u0430\u0446\u0438\u0435\u0439, \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435\u043c, \u0447\u0442\u0435\u043d\u0438\u0435\u043c \u043e\u0442\u0437\u044b\u0432\u043e\u0432 \u0438 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u0435\u043c \u0437\u0430\u043a\u0430\u0437\u0430. \u041c\u043e\u0434\u0435\u043b\u044c \u00ab\u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u0442\u044c \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u044e\u00bb \u0443\u0441\u0442\u0440\u0430\u043d\u044f\u0435\u0442 \u044d\u0442\u0443 \u0432\u043e\u0440\u043e\u043d\u043a\u0443.<\/p>\n\n\n\n
\u0413\u0438\u043f\u0435\u0440\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442<\/h3>\n\n\n\n \u0413\u0438\u043f\u0435\u0440\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0434\u0432\u0438\u0436\u0443\u0449\u0435\u0439 \u0441\u0438\u043b\u043e\u0439 \u044d\u0442\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u0438. \u0418\u0418-\u0430\u0433\u0435\u043d\u0442\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u043e\u0431\u0448\u0438\u0440\u043d\u044b\u0435 \u043d\u0430\u0431\u043e\u0440\u044b \u0434\u0430\u043d\u043d\u044b\u0445, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c \u0432\u043a\u0443\u0441\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u0440\u0430\u0437\u043c\u0435\u0440\u043e\u0432 \u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f \u0431\u0440\u0435\u043d\u0434\u043e\u0432. \u041e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442 \u043e\u0442\u0444\u0438\u043b\u044c\u0442\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0435\u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b, \u043f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0438\u0445 \u0443\u0432\u0438\u0434\u0438\u0442. \u042d\u0442\u043e \u0432\u044b\u0445\u043e\u0434\u0438\u0442 \u0437\u0430 \u0440\u0430\u043c\u043a\u0438 \u043f\u0440\u043e\u0441\u0442\u044b\u0445 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0439; \u044d\u0442\u043e \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u0443\u0435\u043c\u0430\u044f \u043a\u0443\u0440\u0430\u0446\u0438\u044f.<\/p>\n\n\n\n
\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u043d\u0435 \u043c\u0435\u043d\u0435\u0435 \u0432\u0430\u0436\u0435\u043d. \u0410\u0433\u0435\u043d\u0442 \u0437\u043d\u0430\u0435\u0442, \u043f\u043e\u043a\u0443\u043f\u0430\u0435\u0442 \u043b\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043f\u043e\u0434\u0430\u0440\u043e\u043a, \u0432\u0435\u0449\u044c \u0434\u043b\u044f \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0438\u043b\u0438 \u0434\u043b\u044f \u043f\u043e\u0432\u0441\u0435\u0434\u043d\u0435\u0432\u043d\u043e\u0439 \u043d\u043e\u0441\u043a\u0438. \u041e\u043d \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u0443\u0435\u0442 \u0441\u0432\u043e\u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0441\u0443\u0442\u043e\u043a, \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438 \u0434\u0430\u0436\u0435 \u0442\u0435\u043a\u0443\u0449\u0438\u0445 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0439, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0445 \u0432 \u043f\u043e\u0442\u043e\u043a\u0430\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/p>\n\n\n\n
\u0421\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u0442\u0440\u0435\u043d\u0438\u044f<\/h3>\n\n\n\n \u0422\u0440\u0435\u043d\u0438\u0435 \u2014 \u0432\u0440\u0430\u0433 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438. \u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0443\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u043f\u043e\u0438\u0441\u043a\u0430 \u0438 \u0432\u044b\u0431\u043e\u0440\u0430, \u0430\u0433\u0435\u043d\u0442 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0443\u0441\u0442\u0440\u0430\u043d\u044f\u0435\u0442 \u00ab\u043f\u0430\u0440\u0430\u0434\u043e\u043a\u0441 \u0432\u044b\u0431\u043e\u0440\u0430\u00bb, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043f\u0435\u0440\u0435\u0433\u0440\u0443\u0436\u0435\u043d\u044b \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0431\u043e\u043b\u044c\u0448\u0438\u043c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e\u043c \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432. \u0422\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u044f \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0441\u043a\u043e\u0440\u0435\u0435 \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440\u043e\u043c, \u0447\u0435\u043c \u0440\u0443\u0442\u0438\u043d\u043d\u043e\u0439 \u0437\u0430\u0434\u0430\u0447\u0435\u0439. \u0422\u0430\u043a\u0430\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u043a \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u043c \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442\u0430\u043c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0434\u043b\u044f \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0431\u0430\u0440\u044c\u0435\u0440 \u0434\u043b\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u043d\u0438\u0436\u0430\u0435\u0442\u0441\u044f.<\/p>\n\n\n\n
\u041f\u043e\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u044f \u0434\u043b\u044f \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432: \u043f\u0430\u043b\u043a\u0430 \u043e \u0434\u0432\u0443\u0445 \u043a\u043e\u043d\u0446\u0430\u0445<\/h2>\n\n\n\n \u0414\u043b\u044f \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432 \u043f\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0418\u0418 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u0441\u043b\u043e\u0436\u043d\u0443\u044e \u0434\u0438\u043b\u0435\u043c\u043c\u0443. \u0421 \u043e\u0434\u043d\u043e\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u044d\u0442\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u043e\u0431\u0435\u0449\u0430\u044e\u0442 \u0431\u0435\u0441\u043f\u0440\u0435\u0446\u0435\u0434\u0435\u043d\u0442\u043d\u0443\u044e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438. \u0421 \u0434\u0440\u0443\u0433\u043e\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u043e\u043d\u0438 \u0440\u0438\u0441\u043a\u0443\u044e\u0442 \u043f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u0442\u044c \u043e\u043f\u044b\u0442 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u0432 \u0442\u043e\u0432\u0430\u0440 \u0438 \u0440\u0430\u0437\u043e\u0440\u0432\u0430\u0442\u044c \u043f\u0440\u044f\u043c\u0443\u044e \u0441\u0432\u044f\u0437\u044c \u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u043c.<\/p>\n\n\n\n
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\u0421\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430<\/h3>\n\n\n\n \u0412 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u044b \u0432\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u044e\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0432 SEO, \u0447\u0442\u043e\u0431\u044b \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c \u0432\u044b\u0441\u043e\u043a\u0438\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445 \u043f\u043e\u0438\u0441\u043a\u0430 Google. \u0412 \u0431\u0443\u0434\u0443\u0449\u0435\u043c \u0441 \u0430\u0433\u0435\u043d\u0442\u0430\u043c\u0438 \u00ab\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u043f\u043e\u0438\u0441\u043a\u0430\u00bb \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0437\u0430\u043c\u0435\u043d\u0435\u043d\u0430 \u043f\u0440\u044f\u043c\u044b\u043c \u043e\u0442\u0432\u0435\u0442\u043e\u043c \u0438\u043b\u0438 \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u043e\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0418\u0418. \u0415\u0441\u043b\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043d\u0438\u043a\u043e\u0433\u0434\u0430 \u043d\u0435 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442 \u043d\u0430 \u0441\u0430\u0439\u0442 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u0430, \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0440\u0430\u0444\u0438\u043a \u0440\u0435\u0437\u043a\u043e \u0441\u043d\u0438\u0436\u0430\u0435\u0442\u0441\u044f. \u0411\u043e\u0440\u044c\u0431\u0430 \u0437\u0430 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0435\u0440\u0435\u043c\u0435\u0449\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432 \u043d\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u043a \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044e \u0432 \u043e\u0431\u0443\u0447\u0430\u044e\u0449\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0418\u0418 \u0438\u043b\u0438 \u0441\u043f\u0438\u0441\u043a\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u043e\u0432.<\/p>\n\n\n\n
\u041f\u0435\u0440\u0435\u0445\u043e\u0434 \u043a \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0430\u0433\u0435\u043d\u0442\u043e\u0432<\/h3>\n\n\n\n \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u0443\u0434\u0443\u0442 \u044d\u0432\u043e\u043b\u044e\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438 \u00ab\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0430\u0433\u0435\u043d\u0442\u043e\u0432\u00bb. \u0420\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0441\u0432\u043e\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u0445 \u0434\u043b\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0418\u0418. \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u0438\u043c \u043f\u0440\u0438\u0434\u0435\u0442\u0441\u044f \u043f\u043b\u0430\u0442\u0438\u0442\u044c \u0437\u0430 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u0432 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f\u0445 \u0418\u0418-\u0430\u0433\u0435\u043d\u0442\u0430, \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u044f \u043d\u043e\u0432\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c \u0430\u0443\u043a\u0446\u0438\u043e\u043d\u0430, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u043d\u0430 \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u0438 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0438, \u0430 \u043d\u0435 \u043d\u0430 \u043a\u043b\u0438\u043a\u0430\u0445 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435.<\/p>\n\n\n\n
\u0412\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u044d\u0444\u0444\u0435\u043a\u0442 \u0434\u043e\u043c\u0438\u043d\u043e \u0434\u043b\u044f \u0430\u043f\u043f\u0430\u0440\u0430\u0442\u043d\u043e\u0433\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f<\/h2>\n\n\n\n \u0418\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u0430\u044f \u0434\u043b\u044f \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430, \u043e\u0433\u0440\u043e\u043c\u043d\u0430. \u041a\u0430\u0436\u0434\u044b\u0439 \u0437\u0430\u043f\u0440\u043e\u0441, \u043a\u0430\u0436\u0434\u043e\u0435 \u0441\u043e\u0433\u043b\u0430\u0448\u0435\u043d\u0438\u0435 \u0438 \u043a\u0430\u0436\u0434\u0430\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f \u0442\u0440\u0435\u0431\u0443\u044e\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u043c\u043e\u0449\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n
\u041f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044c \u0432 \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u043c\u043e\u0449\u043d\u043e\u0441\u0442\u0438<\/h3>\n\n\n\n \u0414\u043b\u044f \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0441\u043b\u043e\u0436\u043d\u044b\u0445 \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u0440\u0430\u0441\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u0439 \u0434\u043b\u044f \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0442\u0440\u0435\u0431\u0443\u044e\u0442\u0441\u044f \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u0435 \u0446\u0435\u043d\u0442\u0440\u044b \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445, \u043e\u0441\u043d\u0430\u0449\u0435\u043d\u043d\u044b\u0435 \u0432\u044b\u0441\u043e\u043a\u043e\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u0441\u0435\u0440\u0432\u0435\u0440\u0430\u043c\u0438 \u0438 \u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0440\u0430\u043c\u0438. \u042d\u0442\u043e\u0442 \u0441\u043f\u0440\u043e\u0441 \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u043f\u0440\u044f\u043c\u0443\u044e \u0441\u0432\u044f\u0437\u044c \u043c\u0435\u0436\u0434\u0443 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435\u043c \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0432 \u0441\u0444\u0435\u0440\u0443 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0438 \u0441\u0435\u043a\u0442\u043e\u0440\u043e\u043c \u0430\u043f\u043f\u0430\u0440\u0430\u0442\u043d\u043e\u0433\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n
\u00ab\u0421\u0435\u0440\u0435\u0431\u0440\u044f\u043d\u0430\u044f \u043f\u0435\u0442\u043b\u044f\u00bb, \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u0435\u043c\u0430\u044f \u0432 \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u044b\u0445 \u0434\u0438\u0441\u043a\u0443\u0441\u0441\u0438\u044f\u0445, \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u0446\u0438\u043a\u043b, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0433\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0443\u0435\u0442 \u0441\u043f\u0440\u043e\u0441 \u043d\u0430 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u044b, \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u0434\u0440\u0430\u0433\u043e\u0446\u0435\u043d\u043d\u044b\u0435 \u043c\u0435\u0442\u0430\u043b\u043b\u044b, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u0441\u0435\u0440\u0435\u0431\u0440\u043e, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u043e\u0435 \u0432 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0435 \u0438 \u0441\u0435\u0440\u0432\u0435\u0440\u043d\u044b\u0445 \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u0430\u0445.<\/p>\n\n\n\n
\u042d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u044d\u0444\u0444\u0435\u043a\u0442 \u0434\u043e\u043c\u0438\u043d\u043e<\/h3>\n\n\n\n \u042d\u0442\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044c \u0432 \u0432\u044b\u0447\u0438\u0441\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043c\u043e\u0449\u043d\u043e\u0441\u0442\u044f\u0445 \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0443 \u0432 \u0446\u0435\u043b\u043e\u043c. \u041e\u043d\u0430 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0443\u0435\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438 \u0432 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e\u043b\u0443\u043f\u0440\u043e\u0432\u043e\u0434\u043d\u0438\u043a\u043e\u0432, \u044d\u043d\u0435\u0440\u0433\u0435\u0442\u0438\u043a\u0443 (\u0434\u043b\u044f \u043f\u0438\u0442\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u0442\u0440\u043e\u0432 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445) \u0438 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0443. \u041f\u043e \u043c\u0435\u0440\u0435 \u0442\u043e\u0433\u043e \u043a\u0430\u043a \u0430\u0433\u0435\u043d\u0442\u044b \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u043d\u0435\u043e\u0442\u044a\u0435\u043c\u043b\u0435\u043c\u043e\u0439 \u0447\u0430\u0441\u0442\u044c\u044e \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438, \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430, \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0449\u0430\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u0443\u044e \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0443, \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0432\u0430\u0436\u043d\u044b\u043c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0430\u043a\u0442\u0438\u0432\u043e\u043c.<\/p>\n\n\n\n
\u0421\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437: \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u043f\u043e\u0438\u0441\u043a \u0438 \u0430\u0433\u0435\u043d\u0442\u0441\u043a\u0438\u0439 \u0448\u043e\u043f\u0438\u043d\u0433<\/h2>\n\n\n\n \u0427\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c \u043c\u0430\u0441\u0448\u0442\u0430\u0431 \u044d\u0442\u043e\u0433\u043e \u0441\u0434\u0432\u0438\u0433\u0430, \u043f\u043e\u043b\u0435\u0437\u043d\u043e \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u044c \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c \u043f\u043e\u0438\u0441\u043a\u0430 \u0441 \u043f\u043e\u044f\u0432\u043b\u044f\u044e\u0449\u0435\u0439\u0441\u044f \u0430\u0433\u0435\u043d\u0442\u0441\u043a\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u044c\u044e. \u0420\u0430\u0437\u043b\u0438\u0447\u0438\u044f \u0437\u0430\u0442\u0440\u0430\u0433\u0438\u0432\u0430\u044e\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442, \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0441\u043e \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432 \u0438 \u0431\u0430\u0437\u043e\u0432\u0443\u044e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044e.<\/p>\n\n\n\n\u0425\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430<\/th> \u0422\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u043f\u043e\u0438\u0441\u043a<\/th> AI-Based Shopping (\u0410\u0433\u0435\u043d\u0442\u044b)<\/th><\/tr><\/thead> \u0412\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435<\/td> \u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430, \u0440\u0443\u0447\u043d\u044b\u0435 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(\u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f API, \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0444\u0438\u0434\u0430 \u0434\u0430\u043d\u043d\u044b\u0445)<\/td><\/tr> \u0422\u0440\u0435\u043d\u0438\u0435 (Friction)<\/td> \u041e\u0442 \u0443\u043c\u0435\u0440\u0435\u043d\u043d\u043e\u0433\u043e \u0434\u043e \u0432\u044b\u0441\u043e\u043a\u043e\u0433\u043e<\/td> \u041c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0435<\/td><\/tr> \u041c\u043e\u0434\u0435\u043b\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/td> \u041f\u043b\u0430\u0442\u0430 \u0437\u0430 \u043a\u043b\u0438\u043a (\u0422\u0440\u0430\u0444\u0438\u043a)<\/td> \u041f\u043b\u0430\u0442\u0430 \u0437\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 (\u0422\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u044f)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h2>\n\n\n\n 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\u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u0438 \u0430\u0432\u0442\u043e\u043d\u043e\u043c\u0438\u044e \u0431\u0440\u0435\u043d\u0434\u0430 \u0432 \u043f\u043e\u043b\u044c\u0437\u0443 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u043a\u043e\u0432. \u041f\u0435\u0440\u0435\u0445\u043e\u0434 \u043a \u0430\u0433\u0435\u043d\u0442\u0441\u043a\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u043d\u0430 Universal Commerce Protocol, \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u043e\u0442 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u043e\u0432 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u0435\u0440\u0435\u043e\u0441\u043c\u044b\u0441\u043b\u0438\u0442\u044c \u0441\u0432\u043e\u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.<\/p>\n\n\n\n
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